The Power of Influence.
Traditional media no longer holds the monopoly on information distribution. That power has shifted to influencers and content creators — allowing brands to convey their message to an extremely targeted demographic by hand-picked ambassadors of their products.
-
Effective strategies are dependent on your KPI’s, and there are many end-results to consider such as brand awareness, consideration, traffic, engagement, and conversion.
We will start there and then move on to develop your target audience/demographics, develop your budget, culminating all of these details into a tangible strategy deck ready for execution.
-
The market is full of diverse opportunities and creators. Identifying the right creators that share your vision and can bring it to life is not a task to take lightly.
Often this phase includes rounds of initial discover followed by phases of selection based on final campaign elements.
-
If you have an internal marketing team that develops campaigns and strategies, it can free up a lot of high-level bandwidth to outsource the day-to-day management and execution of the campaign once it’s moving.
This stage begins once you‘ve developed your casting lists and continues with me taking over the rest:
Outreach to candidates
Negotiation of the terms
Contracting final creators
Brief Delivery + Timeline Development
Content Receipt + Distribution for Review
Content Edits or Approvals
Live Phase
Metrics + Reporting
-
Content creators are storytellers, and can be utilized for that strength to support your existing goals and strategies.
In partnership with your internal cross-channel marketing teams, I can build full programs that provide ample content to support your annual marketing calendars and campaigns.
This stage includes, but is not limited to: Budget/Invoice management, content calendar builds, concept matrix development, casting, monthly campaign management, and content organization.
-
This approach is for when you need to outsource it all. I take on all aspects of your campaign and create a roadmap inclusive of presentations to your greater team and as many check-ins as you need to feel confident that you are in good hands.
The Influencer Marketing industry surpassed $24 billion in value in 2024, and is on a high speed train towards $33 billion in 2025. It’s growing rapidly, but becoming far more selective. The question has shifted from "Should we engage influencers?" to "How can we effectively integrate influencer marketing into our strategy?"
Marketing departments are often juggling multi-channel strategies, traditional media spends, and performance tracking, leaving influencer marketing departments short-staffed and under-budgeted. Choosing to outsource part of your marketing department doesn’t mean there’s a lack of talent, creativity, or strategy. It simply means you’re leveraging each team member’s strengths to maximize productivity, while bringing in support for other areas so everyone can perform at their best.
